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Fragrance is in the Air

Although we may not think of our sense of taste as one of our most vital senses, it actually may be more important than you think. We all know that our sense of sight and sound are blessings but actually our sense of smell also helps us stay safe. Smell is an important sense as it can alert us to danger like gas leaks, fire or rotten food but also it is closely linked to parts of the brain that process emotion and memory. Unpleasant and bad smells actually send pain signals to the brain to warn us of possible danger.

The limbic center, or the area of the brain that processes emotions, is tied to the brain’s olfactory bulbs, which process smells. This close connection in the brain helps make the relationship between smells and moods, scents and memories, quite strong. Smell is also important as it can affect our sense of taste. Researchers say 80 percent of the flavors we taste come from what we smell, which is why foods can become flavorless when you have a blocked nose. Taste buds on our tongues can only identify four qualities being sweet, sour, bitter and salt and the remaining ‘tastes’ are actually distinguished by smell.

Colognes and Perfumes are marketed all the time and people buy them because of the way they make them feel. A scent can prove efficient when trying to attain a partner but even as well when simply changing your own mood. A spray of a citrus based scent can boost energy levels and make you feel more alert. Vanilla based scents can ignite feelings of joy and relaxation (also in the case of pine) Come on into Cedra and we will help you find the right scent to put you in that mood you're looking for. 

You know how they say the most beautiful thing that you can wear is a smile, well that all starts with being in the right mood. Every time you walk into one of our stores, you are guaranteed to leave happier than when you came in.